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Research papers

Making sense of conversations

Marketing academics and practitioners struggle to understand the impact of social structure and context on WOM flow. Understanding is fundamental, not just to the WOM industry worldwide, but for all Market Researchers to contribute in understanding...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Scott Taylor, Lars Groeger
April 17, 2012
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Citation

Taylor and Groeger (2012a, April 17). Making sense of conversations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-sense-of-conversations


Research papers

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006
Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran
Company: Nielsen
March 19, 2006
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Citation

Puri, Gupta and Muthukumaran (2006a, March 19). Undercover on the World Wide Web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/undercover-on-the-world-wide-web